Two of the freshest, most original companies in the world (and no surprise - two of my favorites) have made concerted efforts to go green. In the process, they have raised green awareness to their young, hip followers.

Both companies have dedicated environmental sections on their websites.
- Apple // environment
- Nike // environment

Also, check out the Sustainable Style Foundation, a non-profit that promotes sustainable living and design. I like their slogan: look fabulous, live well, do good. But the best part is that SSF's website hosting is wind powered.