Fight Global Warming is a collaborative effort between Environmental Defense, the Ad Council, and the Robertson Foundation. In their own words:

Global warming is the most serious environmental challenge of our time. It is more urgent and its dangers are more fundamental than most Americans realize. This campaign seeks to educate Americans about how quickly we must act, and give concrete steps that people can incorporate into their lives to fight global warming.

Read about the myths/facts, dangers, and science behind global warming and find out what you can do about it. Also, check out their powerful TV spot below.

Two of the freshest, most original companies in the world (and no surprise - two of my favorites) have made concerted efforts to go green. In the process, they have raised green awareness to their young, hip followers.

Both companies have dedicated environmental sections on their websites.
- Apple // environment
- Nike // environment

Also, check out the Sustainable Style Foundation, a non-profit that promotes sustainable living and design. I like their slogan: look fabulous, live well, do good. But the best part is that SSF's website hosting is wind powered.