Thursday, September 27, 2007
Most of us are Wal-Mart shoppers simply because of the great bargains they offer. Now I've become a fan for other reasons. Wal-Mart is becoming one of the leaders of the green movement. So, I'm quoting one of my favorite NY Time columnists - Tom Friedman, who just wrote a column on "Lead, Follow or Move Aside". He says further, ” I wish the same could be said of America and President Bush."
The “Wal-Mart environmental moment” starts with the C.E.O. adopting a green branding strategy as a purely defensive, public relations, marketing move. Then an accident happens — someone in the shipping department takes it seriously and comes up with a new way to package the latest product and saves $100,000. This gets the attention of the C.E.O., who turns to his P.R. adviser and says, “Well, isn’t that interesting? Get me a sustainability expert. Let’s do this some more.”
The company then hires a sustainability officer, and he starts showing how green design, manufacturing and materials can save money in other areas. Then the really smart C.E.O.’s realize they have to become their own C.E.O. — chief energy officer — and they start demanding that energy efficiency become core to everything the company does, from how its employees travel to how its products are manufactured.
That is the transition that Lee Scott, Wal-Mart’s C.E.O., has presided over in the past few years.
The company then hires a sustainability officer, and he starts showing how green design, manufacturing and materials can save money in other areas. Then the really smart C.E.O.’s realize they have to become their own C.E.O. — chief energy officer — and they start demanding that energy efficiency become core to everything the company does, from how its employees travel to how its products are manufactured.
That is the transition that Lee Scott, Wal-Mart’s C.E.O., has presided over in the past few years.
posted by Bert Tavani at 11:25 AM
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